Reduce repetitive work
Use AI to speed up research, preparation, first drafts, summaries and routine administration.
Practical AI training for B2B commercial teams
Give your commercial team more time to win business.
Hands-on workshops from one to three hours, built around how your team actually works. Your people learn to use AI to reduce time spent on research, preparation, drafting and administration—so they can focus on conversations, relationships and revenue.
Discuss a workshopNo form. Email directly to discuss your team.
1–3 hoursFour flexible formats
Your workflowReal tasks, real outputs
20+ yearsIn B2B sales
Introducing Whetstone
See Whetstone in 48 seconds.
What the workshops are, how they work and why they give commercial teams time back.
The business outcome
AI should remove friction from the working day.
The goal is not to turn your team into AI experts. It is to help them do valuable work faster and more consistently.
Whetstone starts with the team’s real workflow: research, planning, outreach, proposals, meeting preparation, follow-up, reporting or another priority you identify. Depending on the format, a workshop can cover AI fundamentals, prompting, practical use cases, task delegation, workflow redesign, adoption and implementation.
Before each workshop, a short pre-workshop survey asks the people attending how they currently use AI and where their time goes. Their answers shape the session, so the examples and exercises reflect your team’s real work.
Less time on repetitive work. More time for customers, relationships and winning business.
What clients get
Practical capability that gives time back.
The workshop is shaped around where AI can make a useful difference in the team’s day—not around a generic list of features.
Create stronger outputs
Give AI better context, assess what it produces and refine the result until it is genuinely useful.
Protect customer time
Free your team to spend more time with customers and prospects, building relationships and moving opportunities forward.
One practical tool
Give every prompt a BRIEF.
Prompting is only one part of effective AI use, but it is an important foundation. BRIEF is one practical tool within a wider programme that can also cover delegation, workflow design, evaluation, adoption and implementation.
Set the role or expertise the AI should bring to the task.
State exactly what you want it to produce.
Explain the approach, context, tone and steps.
Define what a genuinely useful result looks like.
Add the limits and guardrails that keep it usable.
Flexible formats
The right depth for your team.
Every format remains practical.Whether the session lasts one hour or three, the team spends its time using AI—not listening to theory.
Focused introduction
A practical introduction to AI or a concentrated session built around one high-value task, tool or skill.
Extended introduction
The same practical introduction with more room for guided practice, questions and discussion.
Applied workshop
More guided practice across several use cases, with time to test techniques against the team’s real workflow.
In-depth workshop
Two 90-minute sessions either side of lunch, with deeper practice across the team’s real workflow and time to plan adoption.
Hands-on delivery
Real tasks, active participation and practical outputs—never a theory-heavy presentation.
After the workshop
What’s different on Monday morning.
The session ends. The change shouldn’t. Here is what the team takes back to their desks.
A prompt they’ve already used
Every attendee leaves with a finished prompt built around their own work, ready to use the next day.
A reference for the desk
A take-away handout covering the method and techniques from the session, so nothing depends on memory.
One shared approach
BRIEF gives the whole team the same way to direct AI, so good results aren’t limited to one or two people.
A clear read on the team
A short post-workshop survey. You receive a summary of where the team feels confident and where further support would help.
Designed for
Commercial teams ready to use AI where it matters.
No prior AI experience is required. Content is adapted to the team’s starting point, approved tools and working environment.
- B2B commercial teams learning together
- Managers moving from AI awareness to implementation
- Teams with underused ChatGPT, Copilot or other approved AI tools
- Organisations seeking in-person training across the UK
- Professionals who want less theory and more useful time back
Who runs the workshop
Built by a salesperson, not a technologist.
I’m Carlo Cobham. I spent over 20 years in B2B sales, most of it selling to the pharmaceutical industry.
I know what a commercial team’s week actually looks like: the research, the preparation, the follow-up and the admin that crowds out time with customers.
That’s why every Whetstone workshop starts from the work on your team’s desk, not from what the software can do. The aim isn’t to turn your team into AI experts. It’s to give them back time for the part of the job that wins business.
Carlo CobhamFounder, Whetstone Training
Bring Whetstone to your team
Find where AI can give your commercial team time back.
Tell me about your team, its location and the work that consumes too much time. We’ll shape the right workshop format, from one to three hours, around your goals and workflow.
Email to discuss a workshopDirect reply to Carlo Cobham · In-person workshops across the UK